The number of college admissions officials using Facebook to learn more about an applicant has quadrupled in the past year, underscoring the effect social media has on U.S. culture and academic life, a survey shows. Googling is nearly as prevalent.
The rise suggests a growing acceptance of the practice, despite concerns that it invades student privacy.
“This is the world we live in now,” says Paul Marthers, vice president for enrollment at Rensselaer Polytechnic Institute. “If you were able to find out that somebody misrepresented themselves in their application, I think it could be used to help you make a decision.”